As part of Target's "Design For All" anniversary, we assembled a specialized team and created a multi-platform content strategy and campaign to celebrate 20 years of groundbreaking, creative partnerships. The end result was a detailed examination and documentary told across 80+ segments and hours of inspiring storytelling that lived across all of Target owned channels, advertising as well as its first partnership with Hulu presenting their first long-form documentary.

In this micro-doc, we explore and examine the Finnish design house, Marimekko, founded in 1951. The unmistakable Marimekko prints have always been worn as bold badges of positivity and personal empowerment and strongly influenced late 20th-century taste.